When was the last time you actually stood in a queue to buy your movie tickets? Chances are that you don’t remember having done that in the longest time. More & more people are moving to online shopping & transactions every day. Starting from online money transfer facilities to shopping your monthly grocery at the click of a button, e-commerce is the order of the day. The internet has created a level playing field where big corporations as well as small businesses can set up an online store within days.
A trained
e-commerce developer is in high demand within every industry today. Assuming that
your client has a winning product or service, here are top five tips to convert
any e-commerce platform into a budding success.
Photographs
Shopping in
stores is a tactile experience. Even before we decide to try/purchase a
product, we judge it by its looks. For an online platform, photographs provide
the shoppers the real experience. Use attractive visuals of the product. In
case of a service, use images that best represent the service or provide a
glimpse of the actual work in progress. Good quality images are always a bonus.
If possible, you can choose to organise a proper photo-shoot for best results.
Personality
The internet is a
huge place. In a highly competitive market, it becomes important to
differentiate your online store. You can always use a template from Yahoo
stores or Shopify, but make sure your graphics & layout are interesting and
eye-catching. This way you can make sure that the customer remembers your
store. The choice of colours becomes an important factor. Make sure that the
colours you choose do not clash with or are similar to other popular brands.
People often want to follow the proven path. But in this case, to follow the
proven colour would only lead to getting lost. If your store cannot jump out &
attract the customer, you can be sure the customer will never visit your store
again.
Go global
E-commerce serves
as a great tool to expand your target audience. Just because you sell clothes through
a physical store, it does not mean you cannot have an online store that caters
to the international crowd. Don't be afraid to market your products on a global
scale. Shipping to international customers is just the same as shipping to
local consumers.
Email correspondence
Since this is a
virtual market, acquiring customers is the biggest challenge. You need
customers to come to your store & return every time. Email correspondence
is the answer for you. Introduce offers that encourage customers to sign up for
your email newsletters. Through this you can keep them informed about latest products,
services & offers available on your online store. Continuous & regular communication
with your customers will help you stay on top of their mind. This can ensure that
the next time they think of online shopping, yours is the first URL they type,
and even bookmark it for easy access in future.
SEO keywords
Have you ever
noticed how in Google search certain results appear on the top while others get
hidden in page number 10, where you will never look? When the internet provides
an infinite source of products and services, it becomes important that
consumers are able to find your store amongst all the businesses listed on the
web. Work on your search engine optimisation protocols. Make sure the title of
your page doesn't say something vague like 'Welcome'. The titles, in fact,
should talk about what your products are & the keywords should be similarly
reflected on the pages, both in the visible text & in the hidden meta-tags
repetitively.
By carefully
planning the content & design of your website, you can ensure that the
digital space becomes your playground. Building an effective e-commerce website
may seem difficult but with the right training you
can win over the internet world.
